Mike Jeffries, CEO of Abercrombie & Fitch, has been quoted saying this:

“In every school there are the cool and popular kids, and then there are the not-so-cool kids… we go after the cool kids. We go after the attractive all-American kid with a great attitude and a lot of friends. A lot of people don’t belong in our clothes, and they can’t belong. Are we exclusionary? Absolutely.

That’s why we hire good-looking people in our stores, because good-looking people attract other good-looking people, and we want to market to cool, good-looking people.”

I don’t know whether or not this is an internet rumor, but nonetheless it struck a convicting thought:

In what ways are we doing this in the church today?

We claim that we want diversity (ethnic, socio-economic, personality, etc), but are we simply lying to ourselves? Take a look at your church leadership — if diversity isn’t represented there, it certainly won’t be reflected in your congregation.


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